Websites that Convert
Websites that increase revenue, decrease costs or introduce business efficiencies focus on customer experience. Give your website visitors a wonderful, easy experience on-line, with great design, ease of navigation and the right information to persuade them that your business is just what they need and they will be far more likely to 'buy' from you.
'Buying' on-line means many things, from literally purchasing a product, to signing up for a newsletter, downloading a white paper or ringing your organisation. When they “buy” your website visitor becomes a customer and we call that a conversion. Imagine what would happen to your profit if your website improved its conversion rate from the norm of 1-2% to 5% or more?
WSI websites use Conversion Architecture to efficiently persuade your website visitors to become customers.
What is Conversion Architecture?
Conversion Architecture is a of method of structuring a website to make it engage, segment and deliberately guide visitors through the website with the ultimate aim of persuading them to 'convert' - to become your customers.
It makes your website more persuasive and easier for your visitors to use and is key to making your website generate cash and/or leads for your business (rather than simply being a cost to your business like most other business websites).
You need to identify the goals for your website and what it is that you want your website to do for your business. But for you to achieve your goals on-line, your website visitors must achieve their goals first.
Most businesses serve different market segments with products and services that suit one customer but not another. Website visitors need to be guided to the part of your website that is most relevant to them. Otherwise it is likely that they will leave your site and find what they are looking for with your competitor.
Your website needs to engage and quickly inform your visitor of what you do and how it benefits them. Then it needs to lead them down their funnels of interest to the information they need. It makes it easy for them to become customers – to convert – and take the action you want them to. We can help you identify the steps your customers take prior to buying and incorporate the latest ideas on walking your visitor from shop door (entry to your site) to check out area (a sale or sign up), encouraging them to buy your product or make contact with you.
WSI consultants take time to thoroughly understand the motivations of your website visitors so that Conversion Architecture is built into your website from the start, allowing your customers to benefit from your products and services and you to achieve your business goals.