By James Gardner on Thursday, April 29, 2010

Finding the right keywords is the foundation to a successful internet marketing campaign.   By “right” I mean those keywords that your potential buyers will type into Google, use to click through to your website and then buy something from you or fill in a webform for more information or pick up the phone and speak to you.

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By James Gardner on Wednesday, April 14, 2010

Last week Google announced that it had added another ingredient to its secret mix of ranking factors.  The new one is now "site speed" which it had been beta testing for several months.

This ranking factor is good news for website owners who have invested in a good quality website and will penalise those who have purchased a low cost or "free" site builder for their business website. 

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By James Gardner on Friday, October 30, 2009

Googlers still talk about the 100 page website.  This is the effect that we see in Google rankings when we see websites pass the 100 page mark for indexed content.   Like any aspect of SEO it is an inexact effect.  However, experience shows that when a website has about 100 pages of well written orginial content on a consistent theme then Google grants it the status of an 'authority site' and lifts its rankings accordingly.

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By James Gardner on Tuesday, August 04, 2009

Reviewing the ranking for our various Bristol-based SEO clients' keywords there has been significant volatility over the last couple of months since the big Google algorithm update in late May/ early June.  A number of the sites disappeared down the index which is always a concern, however as we have learnt to expect most have now re-appeared back in their original position or higher.  Where this has not been the case, it is because there are a large number of US sites listed in the top positions of Google.co.uk.  In there we have noticed a number of web directories such as DMOZ and Business.com which is very strange as these clearly cannot be the sort of results that searchers are looking for.  Clearly Google knows they are not UK website site because when the "UK" button is selected, our keywords ranking back in their old Page One positions.

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By James Gardner on Friday, June 19, 2009

This last six weeks we have seen a surge of interest in our search engine optimisation services from companies across a wide range of sectors in the Bristol area.  A common themes is that they are looking to get results from their current website before investing in upgrading it.

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By James Gardner on Thursday, June 04, 2009

Further to my blog post last week hoping for great things from Microsoft's new search engine "Bing".  I had an email last night from the people at MSN / Windows Live Search / Bing inviting me to take a look.  They explained:

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By James Gardner on Friday, May 29, 2009

Looking across all our different clients' web analytics each month, we think Microsoft has set itself a hard job. Nevertheless, we hope 'Bing' will give Google some competition : despite their disparate industry sectors Google invariably brings our clients 80% - 90% of their search engine traffic.

According to industry reports the new search engine will take over from MSN/Live in June.  It promises a radically new interface with search results from a wide range of sources - and varies them according to the subject of the search.

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