Convert More Visitors

Persuading your on-line visitors to become customers is not very different to persuading those who visit you in the real world. The difficulty on-line visitors experience is that they cannot directly ask you what they need to know. Your website needs to anticipate their questions and answer them through links to other pages. Three ideas to help persuade your website visitors become customers include:

1. Successful Web Design

Develop a clear, compelling website with defined goals for your business and you can increase visitor confidence and convert more visitors into customers. This is, without doubt, the number one priority for any business success on-line. Without an effective website, all your internet marketing strategies are a waste of time and money.

Successful e-commerce

"British consumers increased their online spending by 19 per cent during January (2009) compared with the same month last year, according to new figures.  Statistics from the IMRG Capgemini e-Retail Sales Index show that online sales rose to just over £4 billion last month, although spending dropped when compared with December as a result of the seasonal surge in shopping transactions during Christmas." (Source: Internet World 2009)

To create a successful e-commerce website there are many small things that encourage visitors to buy. For example the pathway between entering the site and reaching the check out needs to be in as few steps as possible. Visitors are usually in a hurry and want to buy quickly, having already done their research. Your site needs to make it as easy as possible for them to become your customer. WSI consulting services can ensure that your website includes everything needed to build visitor confidence and persuade them to buy and our design teams will provide the wow factor in the site’s look and feel.

Business website development with conversion architecture

Tell visitors why your goods and services are the best option for them. Consider what your different website visitors need to know in order to buy your product or service, sign up to your course, buy your book, download your whitepaper etc.  Match the information you give them to their experience of your product, their industry sector or the background (technical-buyer, user etc).  If you have a service-based product or your site sells high value goods, you will need to provide more information to visitors before they buy from you. You may well also need to provide them with 'micro-steps' rather than ask them to commit to you in one large step.  Each step or micro-step is a conversion that should be measured and analysed.

We work with you to help you clarify these steps and once this is clear in your mind, your website will be created to reflect the buying steps identified as meeting your visitors’ needs. When your visitors’ needs are met, you are in a much better position to persuade them to become customers, increasing your revenue.

2. On-line Customer Service

We all know that great service increases loyalty and encourages return visits from customers. The same is true on-line. Your website can anticipate your customers’ needs through the additional information it provides.

Web solutions can incorporate:

E-mail marketing - Keep in touch with relevant customer-focussed permission-based e-mail

Feedback forms - Answer those complaints or queries that visitors have quickly and efficiently

Frequently Asked Questions (FAQs) - Answer all those frequently asked questions on-line, free up employee time and remove your visitors’ fears

Web forums - Harness the enthusiasm of your advocate customers to persuade new visitors to do business with you. These web forums can be moderated or unmoderated.

Blogs - Provide more intimate, timely and informal communication with your market. Become an authoritative source in your industry that other sites want to reference and link to.

Questionnaires and surveys – find out about your potential customers and what they need and want.

WSI Live Chat - support your on-line customers with real-time access to a real live person with WSI Live Chat.

3. Website Visitor Reporting

The secret to improving the rate at which website visitors are turned into customers is testing. With the internet this is now possible. Website analytics provide accurate website visitor reporting metrics to enable you (or us) to improve your website to meet the needs of your visitors and customers. It has the added advantage that, in measuring how effectively your website operates, you can calculate your return on investment.

We offer different website analytics packages to suit our clients’ needs from Google Analytics to ClickTracks for those websites that need the most rigorous in-depth visitor analysis.

WSI Website Analysis

When you already have a website, it can be difficult to know why it is not performing as you hoped. WSI consultants can accurately pinpoint the reasons why a website is not persuading its visitors to become customers with a website analysis.

Contact us today to book your complimentary Internet Business Analysis and discuss how best to convert those visitors into customers.