Pay Per Click Advertising 

What is Pay per Click Advertising?

Pay per click advertising, also known as PPC, paid search advertising and key phrase marketing, involves placing text ads on search engines like Google and Yahoo. Your ad is shown when someone searches for your products or services on the Internet. The major advantage to the advertiser is that you only pay for your advertisement when someone clicks on your ad and is taken to your website. You do not pay every time your ad is shown. Clicks cost as little as 10p each.

The benefits of managed pay per click advertising.

• Fast implementation – your ads can be running within 24 hours of talking to us –results are quicker than with search engine optimisation.
• Instantly drive Internet searchers to your website – especially relevant if your website is not on page 1 of Google or Yahoo or if you have a new website.
• It increases brand awareness.
• It is incredibly well targeted to the customer.It often costs a fraction of traditional advertising – eg Yellow Pages ads and TV advertising.
• It is very controllable – your ads can be run to a budget and can be switched off immediately when a budget is reached.
• Discover effective keywords for Search Engine Optimisation purposes.
• We take the hard work out of pay per click advertising – you run your business.

On-line advertising spend set to overtake TV advertising spend in the Uk in 2009 – the first major economy to do so.

WSI offers managed pay per click services to ensure our clients do not waste their investment. Our managed pay per click services include:

Keyword and key phrase marketing analysis – choose the most effective keywords and phrases related to your products and services.    We find niche words and phrases that Internet searchers use to find your products and services.   You pay less as a result.  

Management of multiple ads over multiple ad groups – we organise your advertisements to attract maximum website visitors for the greatest return on investment.

Text ad copy creation – we specialise in writing effective ads and have learnt the secrets of persuasive copy.

Account set up – we set up accounts for you, allowing you to run your business.

Performance management – meeting budget guidelines and managing the bidding process

Advice on landing pages – where is your visitor taken to on your website after they click on your ad?   Do they find what they want immediately?

Measurement of results and reporting – we work to improve your ads over time by monitoring the traffic bought to your website.

Contact us today to book an internet business analysis and find out how pay-per-click advertising can benefit your business.